What makes Microsoft continue to prosper? Why, then, can be a Nokia mobile phone products, the majority of consumers love? And what makes the past several decades, BMW will continue to prosper icon, people continue to kill? From the main service to customers worldwide, the company’s successful experience in learning, seem to have some wisdom to be learned. Of the main lessons that can be taken is: This process proved to be customer service begins with the right strategic choice. In other words, to serve customer demand, the process has not suddenly appeared in the sky, but it must and corporate strategy (corporate strategy) has decided to select a reconciliation.

In this regard, there are three kinds of positions they take company to apply for a world-class strategy. The first style is the strategic choice of the leading product-oriented (product of interest). This type of company is always trying to create high-quality products, always one step ahead than the similar products. They hesitate to costly R & D spending, and create products ciamik. Intel’s Pentium series of well-known in this category may be the most perfect example. Or if the high-level fashion company Louis Vuitton bag fame and fortune, his product. Of course, we must point out that BMW and Ferrari, the two car manufacturers to create products that are always the legendary men and charming.

The second style is a strategic orientation option operational excellence (operational excellence). For this category, the most important is to establish a business process is super-effective. The efficiency of this process with the hope that they can inhibit the production costs, and ultimately be able to sell the price more competitive products. Dell Computer Corporation in Texas is worth mentioning that this type of sample. With the model and business processes are very effective, they can create one more than its competitors, like IBM and Hewlett-Packard komptetitif prices, desktop products.

Finally style, is a choice of strategy is customer intimacy (and customer intimacy). For this category, the most important is to establish a close relationship with customers to create a lasting relationship of hope. Many companies in the reception area, but also the flight melakoni this strategy, in order to build the pelangggannya loyalty. Harley-Davidson is also very familiar to users with special close relationship, so that they can build a millions of fans around the world, very intense frenzy.