One of the most important ways to promote business is done via advertising. Without any advertising, no one will likely to acknowledge and pay attention to our business, our products, and our existence. Any business of any kinds of fields will likely have to deal with advertising production house or advertising maker. Indeed, promotion via advertising comprises one huge slice of company cost of production. However, since this huge slice of cost of production will likely get most benefits, many companies prefer to promote their business via advertising. What they have to do to effectively cut the huge cost of production only for advertising is by smartly search a

Door to door promotion through giving out leaflets, pamphlets, plus free gift or merchandise is always done to attract people attention. Yet, this old method of promotion will not likely give best reward since people tend to care less about the pamphlets given, while free gift is only considered as a free gift. Advertising via mass media such as magazines, tabloids, or newspapers will likely do. Most companies have done so with some distinguishable results. However, since not all people love to read magazines or newspaper, television is still the best mass media to advertise. One weak point of advertising via television is that its gigantic cost. To create a good advertisement and good impact upon viewers, we will need to consult advertising production house and air the ads for several times each day, which is certainly very pricy. One field that has not been much explored is mobile advertising. Since nowadays almost everyone has a mobile phone, mobile advertising is an efficient way to enhance our business. Moreover, advertising through mobile advertising network will likely meet the personal taste of mobile users. In addition, promoting our products through mobile ad network is quite priceless compared to that of television advertisement. Surely, with the rapid growth of mobile phone usage, mobile advertising is truly the newly discovered land of advertising to explore.