Let’s face it, for a website to be able to generate any income, its webmaster virtually has no choice but to monetize it to some degree. Piecemeal website advertising is fine, but with the need for further monetization which means more tools for making money, the quality of the website design suffers and then the webmaster’s ultimate task becomes the challenge of striking a balance between effective advertising and website design.

Well, if the core quality of the website is good (unique design with strong impact but not intimidating), plus the navigation of the site is pain free and easily understandable by even the most infrequent surfers of the World Wide Web, chances are the site can undergo significant monetization without affecting its quality. And that’s what’s important, isn’t it? If your website has too many income generating tools it tends to annoy visitors, and though you have more than sufficient numbers of ads that can make you money, you don’t get that much because of the lack of web traffic. The adverse similarly backfires: streamlined London website design intolerant of too many advertisements and monetization tools reels in the traffic, but doesn’t have enough ways to generate that much income from all the traffic.

One way to balance design quality and advertising is to segregate advertisements to a particular portion of a website. The simplest example of this is when you see the list of search results from Google. To the left of the page you see the results and some of their details, but to the right and above (most of the time, at least) you can see advertisements and sponsored links. The design is simple: put the content on the left where people generally start reading from, and the ads on the right so they don’t unnecessarily vex search engine users.